Privacy Policy

1. Introduction

HoliHOP (the "Platform") is owned and operated by DatAthlete AI Pty Ltd ("we," "our," or "us"), a company registered in New South Wales, Australia. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you use our Platform, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection and privacy laws worldwide.

2. Information We Collect

We collect various types of information to provide, maintain, and improve our services:

• Personal Information: When you register for an account or update your profile, we may collect data such as your name, email address, date of birth, gender, and location.
• Fitness and Wellness Data: Data related to your dietary habits, fitness activities, goals, height, weight, and other health-related information, to personalize your experience and help you achieve your fitness goals.
• Device and Usage Information: Information about your device (e.g., IP address, browser type, operating system) and how you interact with the Platform (e.g., pages visited, time spent on pages).
• Payment Information: If you purchase premium features or services, we collect necessary payment details to process the transaction. We do not store your full payment card information; this is handled securely by our third-party payment processor.
• Location Data: When you enable location services, we may collect approximate or precise location data to connect you with nearby trainers, classes, or meal-delivery partners, depending on your device settings.

3. How We Use Your Information

We use the collected information for the following purposes:

• To Provide and Improve Services:
  • Personalize your experience and tailor recommendations based on your fitness, health, and nutritional goals.
  • Develop new features and enhance existing functionality.
  • Facilitate booking or connecting with personal trainers and meal-delivery partners.
• Analytics and Product Development:
  • Analyze usage patterns to understand how users interact with the Platform.
  • Generate aggregated or anonymized data for research, analytics, and business intelligence to improve our services.
• Communication: Send you updates, newsletters, marketing communications, and respond to your inquiries or support requests.
• Legal Compliance:
  • Comply with applicable laws, regulations, and legal processes.
  • Enforce our Terms and Conditions and other agreements.
• Protecting Our Legitimate Interests:
  • Prevent fraudulent activities, abuse, and security breaches.
  • Maintain the integrity and safety of the Platform.

4. Sharing Your Information

We do not sell your personal information. We may share your data with third parties under the following circumstances:

• Service Providers and Partners:
  • With trusted third-party providers (e.g., personal trainers, meal-delivery partners, payment processors) who assist us in providing core functions of our services.
  • These partners are bound by strict confidentiality obligations and may only use your information for the purposes we specify.
• Legal Requirements: If required by law, regulation, or court order, or if necessary to protect our rights, property, or safety, and that of our users or others.
• Business Transfers: In connection with a merger, acquisition, financing, or sale of all or a portion of our business. If such a transfer occurs, we will require the transferee to honor this Privacy Policy.

5. International Data Transfers

As a global platform, your information may be transferred to and processed in countries outside your country of residence. In such cases, we take appropriate safeguards—such as Standard Contractual Clauses or equivalent legal mechanisms—to ensure your data remains protected in accordance with applicable data protection laws, including the GDPR.

6. Data Security

We implement robust administrative, technical, and physical security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. While we strive to safeguard your information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

7. Your Rights

Depending on your jurisdiction and applicable data protection laws (such as the GDPR), you may have certain rights regarding your personal information, including:

• Access: Request details about the personal data we hold about you.
• Rectification: Update or correct your personal data if it is inaccurate or incomplete.
• Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to certain legal exceptions.
• Restriction of Processing: Ask us to stop processing your data in certain circumstances.
• Data Portability: Request a copy of your personal data in a structured, commonly used, and machine-readable format.
• Objection: Object to certain types of data processing, including direct marketing or profiling.

8. Data Retention

We retain your personal information only for as long as necessary to:

• Provide our services and fulfill the purposes outlined in this Privacy Policy.
• Comply with our legal obligations, resolve disputes, and enforce our agreements.

9. Children's Privacy

Our Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, please contact us at info@datathlete.ai, and we will take steps to delete it as soon as possible.

10. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our practices or applicable laws. If we make significant changes, we will notify you by posting the updated policy on our website or within the Platform and updating the Effective Date above. Your continued use of our services after such changes are posted constitutes your acceptance of the revised Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

DatAthlete AI Pty Ltd
81-83 Campbell St, Surry Hills, 2010, NSW, Australia
Email: info@datathlete.ai